The US state of Texas says it has opened a probe into WK Kellogg, saying the breakfast cereal maker could be violating state laws by advertising its products as “healthy”.
The office of state Attorney General Ken Paxton said in a statement that some of the company’s breakfast cereals – which include Froot Loops, Apple Jacks and Frosted Flakes – “are filled with petroleum-based artificial food colourings that have been linked to hyperactivity, obesity” and other health problems.
Paxton’s office said the company had removed artificial food colourings in Canada and European countries but not in the United States.
“In no world should foods that include these dyes be advertised as healthy,” Paxton said in the statement.
WK Kellogg did not immediately respond to a request for comment.
Australian Associated Press is the beating heart of Australian news. AAP is Australia’s only independent national newswire and has been delivering accurate, reliable and fast news content to the media industry, government and corporate sector for 85 years. We keep Australia informed.
